THE FRAUD FIGHTERS

Fraud is a
serious problem,
but it is not
inevitable!

RESTORING TRUST

OUR VISION

To build a safer, trusted digital world—where every individual can securely and effortlessly access their digital services anytime, anywhere, on any device.

A world where technology restores confidence, protects digital trust, and empowers people to engage without fear.

OUR MISSION

To empower institutions with innovative digital identity, authentication, and fraud-prevention technologies that safeguard digital trust.

We are committed to enabling a passwordless, breach-resilient by design future that elevates user experience, strengthens resilience, and ensures uncompromised security for all.

THE COMPANY

Fidar is a Digital Identity and Fraud Prevention company headquartered in Abu Dhabi Global Market (ADGM).

Founded by seasoned leaders in anti-fraud and cybersecurity, Fidar blends deep industry expertise with breakthrough, breach-resilient technologies to confront today’s threats and stay ahead of tomorrow’s adversaries.

Our name, Fidar — meaning “to trust” — reflects our core purpose: to restore digital trust in a world where identity threats are rapidly evolving and confidence is eroding.

We deliver Digital Trust as a Service — ensuring that institutions can authenticate users, protect identities, and prevent fraud with uncompromising security and effortless user experience.

At Fidar, we safeguard more than identities — we protect digital trust itself.

THE TEAM

We are problem solvers. We are innovators. We are fraud fighters.

Driven by a conviction to protect people and institutions, we build innovative technologies that redefine prevention and restore digital trust.

Founder & Chief Everything Officer

ANIS AHMED

Anis Ahmed is a globally recognized anti-fraud expert and distinguished senior banking professional, bringing decades of frontline experience across the financial services industry. A career fraud specialist, he is known for his practical, real-world approach to solving the complex challenges faced by banks, fintechs, and regulators.

As Fidar’s Founder and CEO, Anis leads Fidar with a deep conviction to restore digital trust and protect people and institutions from the growing challenges of fraud.

A respected thought leader, he serves on advisory boards in the fincrime space, is the Global Ambassador (UAE Chapter) for GCRAI, sits on the ACFE Advisory Council, and hosts the industry podcast The Fraud Fellas. Anis continues to advise fintechs, banks, regulators, and law-enforcement agencies on advanced fraud-risk management, identity security, and emerging cybercrime threats.

Co-founder & Chief Technology Officer

JAK

A veteran cybersecurity and identity-access management expert with over two decades of experience designing secure, scalable, and mission-critical systems for leading global organizations in finance, defense, and government sectors, including capital markets.

With 13 USPTO-granted patents, he brings deep expertise across system architecture, AI/ML, PKI, cyber deception, and advanced web security.

As Fidar’s Co-Founder and CTO, he drives next-generation cybersecurity and digital identity innovation. His engineering leadership and pioneering research form the technical backbone of Fidar’s breach-resilient, trust-centric platform.

Co-founder - CPO & Head of Architecture

MK is an identity expert and innovator. With 58 USPTO-granted patents, he brings deep expertise in cryptography, IAM, system architecture, and secure technology design.

Over 18 years, he has designed secure, scalable, and mission-critical systems and led cybersecurity and identity initiatives for some of the world’s largest capital markets and enterprise software organizations.

As Fidar’s Co-Founder, CPO, and Head of Architecture, MK drives the design and development of next-generation digital identity and fraud-prevention solutions. His work ensures Fidar’s platforms are breach-resilient, trust-centric, and future-ready, safeguarding institutions and their customers against evolving cyber threats.